Mobile App Development Trends In 2024

To build quality applications, it is necessary to keep track of the latest trends and technologies in mobile app development. In this blog, we will explore the top trends in developing mobile apps in 2024 and the importance of performing automation testing on a device farm  to maintain their quality.

Here are some of the top trends in mobile application development.

1. AI and ML

AI and ML allow apps to analyze data, extract information, and act intelligently in real time. However, in mobile app development, AI/ML technologies are utilized differently.

  • Personalization: AI analyzes user behavior and interactions to give personalized suggestions to increase user engagement and satisfaction.
  • Predictive Analytics: Customer actions and market trends can be predicted by ML models that give insight into the customers’ needs and improve assistance.
  • Natural Language Processing: NLP applications can understand the user’s questions and create platforms like chatbots and virtual assistants with conversational interfaces.
  • Image and Speech Recognition: The AI image and speech recognition features improve the application intelligence and make object identification, facial recognition, and speech-to-text transcription possible.
  • Automation: Reduced loyalty issues driven by AI automation testing of repetitive tasks and workflow optimization are among other AI applications that may be used in app functionalities such as customer service and content moderation.

2. APM and EMM Integration

Application Performance Management and Enterprise Mobility Management are integrated to improve the performance, security, and management of current applications. 

  • End-to-End Visibility: Integrating APM with EMM reduces the visibility gaps between when the mobile application was in development and when it is now deployed. It provides visibility into the entire mobile application lifecycle. It tracks user interaction, such as application responsiveness, latency, error rates, device health, network connectivity, and user experience across all devices and platforms.
  • Performance Monitoring: APM toolsets provide performance monitoring from both the technical and user perspectives. EMM lets organizations join the app process data with device information and latencies.
  • Issue Detection and Resolution: APM & EMM integration supplies the capability of monitoring and alerts to detect problems that could affect end-users before they even occur. The alerts can be automated by setting thresholds on the app’s performance, like in the case of a low response rate or high error rate.
  • Optimized Resource Allocation: They collect data on app usage patterns and performance rating analysis for all devices and user segments to rearrange resource allocation and prioritize development.

3. Augmented Reality

AR has started gaining ground in mobile application development, and remarkable innovations have been introduced to user experience design. On the other hand, AR mobile app technology also involves several trends.

  • Enhanced AR Experiences: Mobile apps will provide more convincing AR experiences using the latest AR technology developments, such as better object recognition, spatial mapping, and realistic occlusion.
  • AR for Social Interaction: While social networking apps use AR to enhance their communication experience, users also interact with each other in augmented environments.
  • AR in Retail and E-commerce: Retailers exploit AR technology to improve the shopping experience through embedded features like AR try-ons, virtual fitting rooms, and product visualization tools.
  • AR for Education and Training: Educational mobile apps integrate AR technology to provide interactive learning experiences. AR visualizes complex concepts, simulates real-world scenarios, and facilitates hands-on learning.

4. Internet of Things Integration

Mobile app development is increasingly focused on integrating Internet of Things technology. Mobile apps are central interfaces for controlling and monitoring IoT devices across various domains. From their smartphones, users can manage smart home appliances, health and wellness devices, connected cars, industrial equipment, and smart city solutions. These apps will offer features like remote monitoring, automation testing, real-time alerts, and personalized insights based on IoT data. 

Health and wellness apps will track fitness metrics, medication adherence, and vital signs using IoT-enabled wearables. In retail, IoT integration will facilitate inventory management and personalized shopping experiences. Industrial IoT applications optimize manufacturing processes and supply chain logistics through real-time monitoring and predictive analytics. 

5. Mobile cloud computing

Mobile app development utilizes cloud computing resources and services to improve development and management processes. Cloud platforms provide essential backend services such as data storage, authentication, user management, and push notifications for mobile app functionality. Developers use these services to offload backend infrastructure management tasks to focus on building front-end features.

LambdaTest is an AI-powered test orchestration and execution platform for running manual and automated mobile app tests at scale. The platform allows you to perform real-time and automation testing across 3000+ environments and real mobile devices.

6. Security With Advanced Features

Security remains a concern in mobile app development, and integrating advanced features is crucial to protect against evolving threats. Several advanced security features are gaining traction to address evolving threats and enhance protection against cybersecurity risks. Here are some trends in security with advanced features for mobile apps

  • Biometric Authentication: Biometric authentication systems are considered desirable features in mobile apps. These enhanced mechanisms of authentication are a step up from standard password-based authentication.
  • Multi-factor Authentication (MFA): Multi-factor authentication contains a combination of two or more authentication factors that are used to validate a person’s identity. Mobile app makers build MFA strategies, which add the security layer and thus guard the user from illegally breaching credentials and passwords.
  • End-to-end Encryption: End-to-end encryption prevents data from being accessible by unauthorized parties at any stage—during transmission or when stored in the cloud. Another trend is converting mobile apps into E2EE for data confidentiality protection, such as messaging, voice calls, and file sharing from interception by malicious actors.
  • Behavioral Biometrics and Anomaly Detection: The mobile apps use machine learning in behavioral biometrics and anomaly detection algorithms to phone out for irregular activities and unauthorized access attempts and help adjust security procedures.
  • Continuous Security Monitoring and Threat Intelligence: While employing constant security monitoring and feeds of threat intelligence information, Mobile apps are made capable of detecting and fighting any emergent security threats. Protection features, including the exclusion of abnormalities, behavior analysis, and threat intelligence integration, can be found in apps designed to combat and prevent security threats.

7. Customized apps for foldable devices 

The significance of specialized software for folding devices rises as the demand for foldable mobile phones and tablets increases. These devices offer users a flexible, folded or unfolded display, providing users with a bigger screen and a more compact form when featuring portability. Here’s how customized apps are adapting to take advantage of foldable device capabilities

  • Optimized Layouts: For foldable devices, customized apps transform their user interfaces and screen layouts to capitalize on the additional space of the screen when the gadget is fully opened. Developers create smart and adaptable UI components that can be adjusted with the device’s screen orientation or folding settings. These layouts are effectively tested during automation testing.
  • Multi-Window Support: A foldable gadget offers users many opportunities to multitask, divide screens into two or more sections, or even use the full screen for different apps simultaneously. The custom apps are built upon the multi-window APIs that support the dynamic interaction feature, allowing users to access two or three app instances simultaneously or through a pop-up window format. During development, testers use an automation testing framework to execute multi-window support.
  • Continuity Features: Customized apps for foldable devices may incorporate continuity features that enable seamless transitions between screen configurations and device states. 
  • Enhanced Productivity Features: Customized productivity apps for foldable devices may offer enhanced features designed to utilize the larger screen space and multitasking capabilities. 
  • Game Optimization: Game developers are customizing their apps to take advantage of the immersive gaming experiences offered by foldable devices. Games may support split-screen multiplayer modes and innovative gameplay mechanics that utilize the unique form factor of foldable devices.

8. On-demand apps

Different mobile applications designed to create on-demand trends are growing popular because of their unique value in terms of convenience, ease of access, and personalized services. These apps ensure instant delivery of goods and services without incremental obstacles like geographical limitations and time-consuming steps. 

Individuals save time for what matters with features ranging from small businesses to lodging, therefore, no need to look for any specialized service providers because it can all be done from smartphones. Apps that provide services on demand use analytics and machine learning to develop user experiences. They also promote transparency through features like real-time tracking and user reviews. 

Their flexibility benefits consumers and service providers, allowing for customizable experiences and flexible working arrangements. Developers can create and deploy these on-demand apps using automation testing frameworks.

9. Blockchain technology

Blockchain technology’s security features offer decentralized storage, ensuring data integrity and minimizing the risk of unauthorized access to applications. This attribute is crucial for mobile apps dealing with sensitive information like financial transactions and personal data.

Its transparency and immutability establish trust between parties and make it ideal for applications requiring transparent transactions, such as supply chain management. It eliminates the need for intermediaries, reducing costs and enhancing transaction efficiency. Smart contracts enable automated and secure execution of agreements within mobile apps.

Tokenization allows mobile apps to create digital assets and enable in-app purchases, enhancing user engagement. Interoperability allows the integration of blockchain technology into existing mobile ecosystems for innovative functionalities and cross-platform interactions.

10. 5G connectivity

5G connectivity offers significantly faster data speeds, lower latency, and increased bandwidth, 5G revolutionizes the mobile experience. High-speed networks transmitting data fast with low delays allow various diverse and bandwidth-focused services with high demands for the data rate. It provides the opportunity to present various options, ranging from real-time communication to high-definition streaming and immersive experiences, to increase users’ engagement.

This allows the testers to check the application’s performance by parallel executing the app with different test environments with high-speed connectivity using an automation testing framework.


In conclusion, the mobile app development landscape 2024 showcases remarkable advancements and innovative trends. Automation testing emerges as a critical tool for ensuring app quality and reliability. With a focus on security, personalized experiences, and adaptability to emerging device formats like foldable screens, the mobile app ecosystem remains dynamic and promising. Embracing these trends will pave the way for captivating, efficient, and secure mobile experiences in the years ahead.