SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What SEO Really Means?
What Does SEO Mean? The meaning of SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results.
Why SEO is so important?
Search engine optimization is important because SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust
How Does It Work?
You might think of a search engine as a website you visit to type a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google or any search engine you’re using has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
That’s all the search engine of SEO.
The O part of SEO “optimization” is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Types Of SEO:
On-Page SEO. On-page SEO refers to all measures that can be taken directly within the website to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
Off-Page SEO. Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs)
The evolution of SEO
Search engine algorithms change frequently and SEO tactics evolve in response to those changes.